
Share lowered Wells of Life’s acquisition costs by 63%
Wells of Life partnered with Share to help connect with donors who didn't convert on their first website visits.
Wells of Life is a clean-water nonprofit who wanted to build their email list, targeting people with an affinity for their work.
Share used a unique mix of strategy & new tech to create lookalike audience of people who had visited Wells of Life’s donation page, but not donated. Share used a mix of Meta ads & email to find new donors who were thrilled to partner with Wells of Life.
“Work in progress”

TBD


- Low cost per lead (50 cents)
- Donor acquisition costs reduced by 63%
- Multi-channel approach
Donor acquisition can sometimes be costly. By creating highly effective and inexpensive lookalike audiences, Wells of Life can meet their goals for growth.
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