Converting Warm Traffic

Connecting with donors who didn’t convert on their first website visit.

Challenge & Goal

Wells of Life is a clean-water nonprofit who wanted to build their email list, targeting people with an affinity for their work.

Solution

Share Services used a unique mix of strategy & new tech to create lookalike audience of people who had visited Wells of Life’s donation page, but not donated. By leveraging a mix of Meta ads & email we were able to find new donors who were thrilled to partner with Wells of Life.

Highlights:

Partnered to implement a strategy for capturing donor emails from warm leads.
Created a multi-channel pathway to connect with donors who didn't convert initially.
Optimized lead nurturing to lower costs and improve conversion rates.

Looking Forward

Donor acquisition can sometimes be costly. By creating highly effective and inexpensive lookalike audiences, Wells of Life can meet their goals for growth.

“Work in progress”

TBD

Key Results

63% Reduction

In Acquisition Costs

Achieved a remarkably low cost per lead of just $0.50.

Reduced overall donor acquisition costs by 63%.

Established a multi-channel approach for nurturing potential donors.

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