Strategic Donor Acquisition

Data-driven approach delivering strong ROI and scalable donor growth.

Challenge & Goal

Scale digital donor acquisition with clear, data-driven cost-per-donor projections.

Solution

Share Services implemented a 90-day pilot program for Operation Blessing, utilizing a data-driven strategy that integrated multi-channel acquisition (SMS, Video, and Display) with rigorous conversion rate optimization. By modeling "Good/Better/Best" performance scenarios, the initiative established a scalable roadmap designed to drive down acquisition costs to $100 per donor while achieving a 1.00 Year 1 ROI.

Highlights:

90-day pilot program with LTV and ROI modeling.
Multi-channel strategy (SMS, Display, YouTube, Email).
Conversion Rate Optimization on landing pages.
No external tracking pixel requirements to fit IT limitations.

Looking Forward

The success of the CYE25 campaign represents a meaningful shift toward a durable, data-informed fundraising engine. With systems, testing frameworks, and donor journeys now in place, MAP is positioned for growth.

“Best results of the year”

"Our partnership netted out the best results of the year for donor acquisition even with significant technical limitations."

Jonathan Macnab

Digital Campaign Manager

Key Results

#1 Ranked

For ROI vs Competitors

$105 average cost per donor (beating projections).

Ranked #1 for ROI among three competing agencies.

Proven scalability from pilot to full program.

Strong first-gift values exceeding industry averages.

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