Content & Creative Strategy

Compelling storytelling that drives engagement and multiplies donor impact.

Challenge & Goal

Translate complex international development work into emotionally resonant, donor-facing content.

Solution

As a strategic copywriting partner, Share Services developed a donor-centric content ecosystem for Food for the Hungry rooted in dignity-preserving storytelling. The initiative combined a long-form impact blog series with high-conversion year-end and corporate matching gift campaigns, using optimized email sequences and urgency-driven messaging. By integrating specific program metrics and biblical frameworks, the strategy transformed complex global transformations into compelling, actionable narratives for donors.

Highlights:

‍‍Narrative Impact: Showcasing resilience through long-form stories of agricultural and educational transformation.
Campaign Optimization: Multi-channel year-end strategies featuring donor segmentation and optimized landing pages.
Donor Conversion: Specialized "Double Your Donation" sequences designed to maximize employer matching.

Looking Forward

The combination of compelling storytelling, clear program explanations, and donor-centric messaging has strengthened FH's ability to communicate their impact and inspire sustained donor engagement.

Key Results

22x Match

Value Proposition

Increased donor understanding of complex programs.

Effectively communicated high-leverage matching opportunities.

Consistent brand voice across all digital touchpoints.

Scalable content framework for ongoing campaigns.

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