Event Ticket Sales Optimization

Utilizing a multi-channel approach to drive attendance and exceed sales goals.

Challenge & Goal

ECM faced stalled ticket sales for a key paid event and was only halfway to their goal with weeks remaining.

Solution

Share put together a comprehensive plan to get ECM to their goal ticketing numbers, using a combination of voicemail drops, text messages, email, and paid ads.

Highlights:

Deployed a comprehensive multi-channel game plan.
Utilized voicemail drops and text messaging for direct outreach.
Implemented targeted email campaigns and paid ads to drive urgency.

Looking Forward

Due to this event’s success, ECM has decided to continue to partner with Share for multi-channel event marketing, and even plans to expand the number of events they can offer.

“Multi-channel approach drive attendance”

“In Philly, we were able to exceed ticket sales goals for ECM. In previous years, their attendance sat around 700 attendees. In 2025, after working with Share for a few months, ECM had over 1300 people at their event, almost doubling attendance and exceeding their goal of 1000.”

Candace Griffin

Account Executive, Share Services

Key Results

130%

Of Sales Goal

Exceeded the event ticket sales goal of 1,000.

Achieved over 1,300 attendees, almost doubling the previous year's 700.

Client decided to expand partnership for future multi-channel event marketing.

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