Recurring Donor Program Success

Building sustainable support through strategic engagement and conversion optimization.

Challenge & Goal

Grow the monthly sustainer program to create a stable revenue stream, converting one-time donors and optimizing donation pages.

Solution

Share Services drove growth for The Colson Center’s recurring donor program by launching a data-driven sustainer initiative branded "Cornerstone Partners." Through a combination of targeted direct response campaigns, streamlined donation form optimization, and strategic year-end integration, we removed friction in the user journey and successfully converted one-time donors into long-term monthly supporters.

Highlights:

Developed 'Cornerstone Partners' brand for sustainers.
Created value propositions focused on ongoing impact.
Implemented direct response email campaigns.
Optimized donation forms and year-end integration.

Looking Forward

The Colson Center now enjoys a growing base of committed partners, allowing them to invest confidently in long-term program development. The implemented strategies continue to generate sustainable revenue growth.

“Biggest success of the decade”

"The growth of our Cornerstone Partners sustainer program has been the most successful fundraising project in the last decade of our ministry."

Jasmine Morse

Advancement Department

Key Results

331% Increase

In Monthly Donors

Monthly donors grew from 365 to 1,575 (331% increase).

1,210 net new recurring donors added.

Estimated $54,450 in new monthly recurring revenue.

Significantly reduced dependency on volatile one-time giving.

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