.svg)
Colson Center’s year-end campaign success
Strategic digital improvements boosted year-end fundraising and recurring donations.
The Colson Center had used the same year-end fundraising approach for multiple years with modest results. With recent staff departures, they anticipated a potential decrease in donations during their critical year-end campaign.
Share implemented several strategic improvements, including:
- Added SMS + display ads to their communication mix
- Conducted pre-campaign testing to identify the most effective messaging
- Designed a popup specifically to encourage monthly giving
“Share helped us test simplified + focused messaging that improved our conversion rates. Additionally, paid display ad retargeting was successful, and the recurring giving pop-up brought us almost 100 new monthly gifts. We’ve continued to see success with both of these strategies in other campaign efforts.”
Advancement Department
- 27% increase in total giving compared to previous year
- 5% conversion rate to monthly recurring gifts
- Cost-effective digital ad campaign ( $1/click)
This campaign not only exceeded immediate fundraising goals but strengthened the Colson Center's long-term sustainability through increased monthly recurring donors.
Interested in working with Share?
Reach out to us to talk about how we can help you increase your impact.
Book a Discovery Call