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Will paid ads work for your nonprofit?
Take the guesswork out of your digital fundraising. Use this calculator to see realistic projections for your paid media campaigns—and feel confident about your next move.
Making sense of your numbers
These projections give you a realistic picture, but remember—every campaign is unique.
Positive ROI Timeline
Most successful campaigns see positive ROI between 30-90 days when follow-up systems are in place.
Benchmark Expectations
These ranges reflect industry standards, but your actual results may vary based on your audience and message.
Long-term Value
The real magic happens in months 3-12 when your follow-up strategy turns one-time donors into loyal supporters.
Ready to turn these projections into reality?
We've helped nonprofits like yours achieve (and exceed) these results. Let's talk about how we can make it happen for your mission.
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“It costs less to reactivate a lapsed donor than to acquire a new one. Email can be effective, but multi-channel approaches are even better. We did this with Focus and saw great results for them.”
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Paid Media Specialist
“Share helped us test simplified + focused messaging that improved our conversion rates. Additionally, paid display ad retargeting was successful, and the recurring giving pop-up brought us almost 100 new monthly gifts. We’ve continued to see success with both of these strategies in other campaign efforts.”
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Advancement Department
“If I was actually doing this project, it would have taken me half a year, and Share was able to do it in a couple of months. And that’s something we wouldn’t have been able to do with our small staff.”
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Director of Communications
“It costs less to reactivate a lapsed donor than to acquire a new one. Email can be effective, but multi-channel approaches are even better. We did this with Focus and saw great results for them.”
Paid Media Specialist
“Share helped us test simplified + focused messaging that improved our conversion rates. Additionally, paid display ad retargeting was successful, and the recurring giving pop-up brought us almost 100 new monthly gifts. We’ve continued to see success with both of these strategies in other campaign efforts.”
Advancement Department
“If I was actually doing this project, it would have taken me half a year, and Share was able to do it in a couple of months. And that’s something we wouldn’t have been able to do with our small staff.”
Director of Communications
“It costs less to reactivate a lapsed donor than to acquire a new one. Email can be effective, but multi-channel approaches are even better. We did this with Focus and saw great results for them.”
Paid Media Specialist
“Share helped us test simplified + focused messaging that improved our conversion rates. Additionally, paid display ad retargeting was successful, and the recurring giving pop-up brought us almost 100 new monthly gifts. We’ve continued to see success with both of these strategies in other campaign efforts.”
Advancement Department
“If I was actually doing this project, it would have taken me half a year, and Share was able to do it in a couple of months. And that’s something we wouldn’t have been able to do with our small staff.”
Director of Communications
“It costs less to reactivate a lapsed donor than to acquire a new one. Email can be effective, but multi-channel approaches are even better. We did this with Focus and saw great results for them.”
Paid Media Specialist
“Share helped us test simplified + focused messaging that improved our conversion rates. Additionally, paid display ad retargeting was successful, and the recurring giving pop-up brought us almost 100 new monthly gifts. We’ve continued to see success with both of these strategies in other campaign efforts.”
Advancement Department
“If I was actually doing this project, it would have taken me half a year, and Share was able to do it in a couple of months. And that’s something we wouldn’t have been able to do with our small staff.”
Director of Communications
“It costs less to reactivate a lapsed donor than to acquire a new one. Email can be effective, but multi-channel approaches are even better. We did this with Focus and saw great results for them.”
Paid Media Specialist
“Share helped us test simplified + focused messaging that improved our conversion rates. Additionally, paid display ad retargeting was successful, and the recurring giving pop-up brought us almost 100 new monthly gifts. We’ve continued to see success with both of these strategies in other campaign efforts.”
Advancement Department
“If I was actually doing this project, it would have taken me half a year, and Share was able to do it in a couple of months. And that’s something we wouldn’t have been able to do with our small staff.”
Director of Communications
“It costs less to reactivate a lapsed donor than to acquire a new one. Email can be effective, but multi-channel approaches are even better. We did this with Focus and saw great results for them.”
Paid Media Specialist
“Share helped us test simplified + focused messaging that improved our conversion rates. Additionally, paid display ad retargeting was successful, and the recurring giving pop-up brought us almost 100 new monthly gifts. We’ve continued to see success with both of these strategies in other campaign efforts.”
Advancement Department
“If I was actually doing this project, it would have taken me half a year, and Share was able to do it in a couple of months. And that’s something we wouldn’t have been able to do with our small staff.”
Director of Communications
“It costs less to reactivate a lapsed donor than to acquire a new one. Email can be effective, but multi-channel approaches are even better. We did this with Focus and saw great results for them.”
Paid Media Specialist
“Share helped us test simplified + focused messaging that improved our conversion rates. Additionally, paid display ad retargeting was successful, and the recurring giving pop-up brought us almost 100 new monthly gifts. We’ve continued to see success with both of these strategies in other campaign efforts.”
Advancement Department
“If I was actually doing this project, it would have taken me half a year, and Share was able to do it in a couple of months. And that’s something we wouldn’t have been able to do with our small staff.”
Director of Communications